Purity Deserves Confidence.

Three marks of trust

On applicable hallmarked SamSETH jewellery, three things work together to give you confidence in what you're wearing:

What is BIS Hallmarking?

BIS hallmarking provides an important framework for identifying the declared purity of precious-metal jewellery, and adds an additional layer of confidence for customers. Applicable SamSETH jewellery is BIS Hallmarked through the applicable BIS hallmarking process.

We believe your jewellery should carry more than beauty — it should carry confidence.

What is HUID, and why it matters

HUID stands for Hallmark Unique Identification — a unique identification number associated with a hallmarked jewellery article, forming part of the BIS hallmarking system. It provides an additional level of traceability and helps customers verify applicable hallmarked jewellery.

The 925 mark indicates the declared fineness of sterling silver, while the HUID provides article-level identification within the BIS hallmarking system. Together, they give you both purity and traceability.

How to verify your jewellery

For applicable BIS-hallmarked products, you can independently check the hallmark yourself — you don't have to take anyone's word for it:

• Locate the HUID number on your applicable hallmarked SamSETH jewellery.
• Open the official BIS CARE application (or the BIS verification facility).
• Enter the HUID to check the details of the applicable hallmarked article.

This gives you an additional, independent way to confirm the hallmarking information for applicable products.

Why it matters when buying online

When purchasing jewellery online, customers cannot physically inspect the article before purchase. BIS hallmarking and HUID provide an additional layer of purity assurance and traceability — so your confidence doesn't depend on a photograph or a promise alone.

The SamSETH promise

With SamSETH, you don't have to rely only on a seller's word. Our applicable hallmarked jewellery combines 925 sterling silver, BIS Hallmarking and HUID identification with transparent product information and contemporary design — because your jewellery should be more than beautiful; it should inspire confidence.

Common questions