EST. · 925 STERLING SILVER
The SamSETH Story
Government-certified sterling silver jewellery, crafted for modern style, gifting and everyday luxury — premium quality made accessible, and made to last.
925
Sterling Silver
BIS
Hallmark Certified
100%
Transparent Pricing
PAN-INDIA
Fast Delivery
Our Story
Premium silver, made accessible.
SamSETH 925 Silver was born from a simple belief — that premium, hallmark-certified sterling silver should be within everyone’s reach. We bring together certified purity, modern lightweight designs and transparent value, created to make sterling silver feel refined, wearable and relevant for everyday life.
Every piece is crafted to blend timeless artistry with contemporary fashion, so it feels as good to wear as it is to gift — today, and for years to come.
Founder’s Message
Manoj I. Shankhwar
Founder & Chief Executive Officer, SamSETH 925 Silver
Manoj I. Shankhwar is the visionary Founder & Chief Executive Officer of SamSETH 925 Silver — a premium brand dedicated to redefining sterling silver with exceptional craftsmanship, certified purity and contemporary elegance.
A UGC-NET qualified commerce professional, he combines academic excellence with entrepreneurial vision. As an Assistant Professor of Commerce, he has served colleges affiliated with Gujarat University, inspiring future entrepreneurs through practical knowledge, innovation and ethical business practices.
With a deep understanding of commerce, consumer behaviour and branding, he founded SamSETH with one clear purpose — to make premium, BIS-hallmarked 925 sterling silver jewellery accessible to everyone, without ever compromising on authenticity, craftsmanship or design. Guided by integrity, quality, innovation and customer satisfaction, his goal is to build SamSETH into one of India’s most admired sterling silver brands.
“True luxury is not defined by price — it is defined by trust, authenticity, craftsmanship, and the confidence every customer feels while wearing it.”
— Manoj I. Shankhwar, Founder & CEO
What Drives Us
Vision & Mission
Our Vision
To be India's most trusted destination for government-certified 925 sterling silver jewellery, delivering premium quality, lightweight elegance, and affordable luxury for every customer.
Our Mission
To provide government-certified 925 sterling silver jewellery that blends luxurious craftsmanship, modern lightweight designs, and exceptional quality at reasonable prices — with an experience built on trust, transparency and lasting value.
Why SamSETH
The SamSETH Promise
Built around certified purity, honest value and lasting craftsmanship.
BIS Hallmarked
Every piece is government-certified for guaranteed purity.
Fine 925 Silver
92.5% sterling silver, crafted to last and stay bright.
Transparent Pricing
Fair, honest prices with no hidden mark-ups.
Lightweight Design
Modern, comfortable pieces for everyday luxury.