EST. · 925 STERLING SILVER

The SamSETH Story

Government-certified sterling silver jewellery, crafted for modern style, gifting and everyday luxury — premium quality made accessible, and made to last.

925

Sterling Silver

BIS

Hallmark Certified

100%

Transparent Pricing

PAN-INDIA

Fast Delivery

Our Story

Premium silver, made accessible.

SamSETH 925 Silver was born from a simple belief — that premium, hallmark-certified sterling silver should be within everyone’s reach. We bring together certified purity, modern lightweight designs and transparent value, created to make sterling silver feel refined, wearable and relevant for everyday life.

Every piece is crafted to blend timeless artistry with contemporary fashion, so it feels as good to wear as it is to gift — today, and for years to come.

Founder’s Message

Manoj I. Shankhwar

Founder & Chief Executive Officer, SamSETH 925 Silver

Manoj I. Shankhwar is the visionary Founder & Chief Executive Officer of SamSETH 925 Silver — a premium brand dedicated to redefining sterling silver with exceptional craftsmanship, certified purity and contemporary elegance.

A UGC-NET qualified commerce professional, he combines academic excellence with entrepreneurial vision. As an Assistant Professor of Commerce, he has served colleges affiliated with Gujarat University, inspiring future entrepreneurs through practical knowledge, innovation and ethical business practices.

With a deep understanding of commerce, consumer behaviour and branding, he founded SamSETH with one clear purpose — to make premium, BIS-hallmarked 925 sterling silver jewellery accessible to everyone, without ever compromising on authenticity, craftsmanship or design. Guided by integrity, quality, innovation and customer satisfaction, his goal is to build SamSETH into one of India’s most admired sterling silver brands.

“True luxury is not defined by price — it is defined by trust, authenticity, craftsmanship, and the confidence every customer feels while wearing it.”

— Manoj I. Shankhwar, Founder & CEO

What Drives Us

Vision & Mission

Our Vision

To be India's most trusted destination for government-certified 925 sterling silver jewellery, delivering premium quality, lightweight elegance, and affordable luxury for every customer.

Our Mission

To provide government-certified 925 sterling silver jewellery that blends luxurious craftsmanship, modern lightweight designs, and exceptional quality at reasonable prices — with an experience built on trust, transparency and lasting value.

Why SamSETH

The SamSETH Promise

Built around certified purity, honest value and lasting craftsmanship.

BIS Hallmarked

Every piece is government-certified for guaranteed purity.

Fine 925 Silver

92.5% sterling silver, crafted to last and stay bright.

Transparent Pricing

Fair, honest prices with no hidden mark-ups.

Lightweight Design

Modern, comfortable pieces for everyday luxury.

Discover SamSETH

Jewellery made to make you shine.

Necklaces / Bracelets / Accessories / Rings / Sets / Earrings / Necklaces / Bracelets / Accessories / Rings / Sets / Earrings /
Necklaces / Bracelets / Accessories / Rings / Sets / Earrings / Necklaces / Bracelets / Accessories / Rings / Sets / Earrings /